A Lure Module is an item that trainers can use on any PokéStop to attract wild Pokémon to appear near it, much like Incense.
The first difference is that the Lure Module is attached to a PokéStop and is thus immobile. Also, the effect affects all trainers in range of the PokéStop, making this ideal for team members hunting together. Its effect, pink petals floating down from the PokéStop, can be seen on the Map View. Three advanced Lure Modules also allow certain Pokémon to evolve.
These items cannot be obtained from a PokéStop itself. However, normal Lure Modules can be received by reaching certain levels. All types of Lure Modules can be purchased from the Shop.
Details An item that can be purched from the Shop for 100. A bundle containing eight normal Lure Modules can be purchased for 680 as well. They can be also rewarded for completing set of Special Research tasks.
In-game description A module that attracts Pokémon to a PokéStop for 30 min. The effect benefits other people nearby.
Glacial Lure Module
Details The item can be purchased from the shop for 200. It attracts Ice and Water-type Pokémon. It allows Eevee to evolve into Glaceon.
In-game description A frosty Lure Module that attracts more Pokémon than usual for 30 minutes. It can also cause Evolution.
In-game description A magnetic Lure Module that attracts more Pokémon than usual for 30 minutes. It can also cause Evolution.
Mossy Lure Module
Details The item can be purchased from the shop for 200. It attracts Bug, Grass and Poison-type Pokémon. It allows Eevee to evolve into Leafeon.
In-game description A natural Lure Module that attracts more Pokémon than usual for 30 minutes. It can also cause Evolution.
Trainer receives Lure Modure as the reward for achieving specific levels:
at levels 8, 10, 15, 25 and 35 they receive one Lure Module,
at level 20 two of them,
at level 30 three
and at level 40 four Lure Modules.
After changing nearby and tracking system for wild Pokémon in game, causing they naturally show up near PokéStop, sometime in really massive quantities, especially during the events, Lure Modules started to be less profitable and effective.
The ring beneath weather-boosted Pokémon overrides the pink ring beneath lured Pokémon.
Three advanced Lure Modules were released on May 17th, 2019.