|6-hour Lure Modules duration|
|Ice-type Pokémon spawn increased|
|Aquatic-themed Hoenn-region Pokémon release|
|Shiny Snorunt release|
|Pichu wearing Holiday hat release|
|Pikachu spawn increased|
|Shop special offer|
Similarly to the year-before event, for the duration of the event, Lure Modules lasted for six hours before they expire.  and as a special bonus, the first PokéStop visited each day between December 22nd, 2017, at 1:00 p.m. (PST) and December 25th, 2017, at 1:00 p.m. (PST) awarded trainers with a single-use Egg Incubator.
Selected Pokémon would have increased spawn rates in the wild (and from Incense, Lure Module).
These Shiny Pokémon would be released with the start of the event:
Shop special offer
Year after the very-first special offer boxes, there were new ones for this event, available from the shop for a limited time.
From December 25th, 2017, at 1:00 p.m. PST through January 4th, 2018, special boxes featured items such as Premium Raid Passes, Super Incubators, and Star Pieces.
This offer introduced new graphic design for such boxes and it differs from previous special offer boxes by having futuristic style with more winter, holiday theme.
Following promotional pictures were published by creators of the game across their social media channels.
- ↑ Celebrate the holiday season with Pikachu and friends!. Pokémon GO Live. Retrieved on 2017-12-21.
- ↑ PokemonGoApp. (2017, December 21). Surprise, Trainers! In celebration of the holidays, from now till January 4, Lure Modules will last 6 hours when activated!. Twitter. Retrieved on 2017-12-22.
- ↑ Event Boxes. /r/TheSilphRoad. Retrieved on 2018-12-17.
- ↑ New boxes are live!. /r/TheSilphRoad. Retrieved on 2018-12-17.