During the event, Trainers were be able to capture limited edition Pikachu adorned with a Pokémon League hat resembling the one worn by Ash Ketchum in the animated series. Pichu hatched from Eggs obtained during the time of this event also had this hat. Additionally, the shop featured an Anniversary Boxes which featured discounted Incubators, Max Revives, Ultra Balls, and Raid Passes. 
The following Pokémon would be released with the start of the event:
Pikachu would have increased spawn rates in the wild (and from Incense, Lure Module).
Shop special offer
The following offers were available from the shop from the start of the event.
- The event was originally scheduled to end on July 24th, but it was extended for three days due to feedback from users over the networking issues that were present during Pokémon GO Fest. 
- ↑ Happy Birthday, Pokémon GO!. Pokémon GO Live. Retrieved on 2017-07-06.
- ↑ Is the anniversary box worth it?. /r/TheSilphRoad. Retrieved on 2018-12-17.
- ↑ PokémonGoApp. Trainers, the global rewards unlocked during #PokemonGOFest have been extended 72 hours. They will now end at 5:00 P.M. PDT on July 27. Twitter. Retrieved on 2017-07-26.