Lure Modules

A Lure Module is an item that trainers can use on any PokéStop to attract more wild Pokémon to appear near it and acts similar to how an Incense spawns more Pokémon near players.

A Lure Module can be activated on a Pokéstop by tapping on the small pink Lure button above the large spinnable blue circle of any Pokéstop screen. This will cause pink flower petals to swirl around the Pokéstop, which can be seen by any Trainers to whom the Stop is visible in Map View. Lure Modules last for 30 minutes by default. Pokémon spawned by a Lure Module appear for all Trainers who are within range of the Stop. Lured Pokémon have a special swirling petal ring around them.

Aside the standard Lure Module, there are three special Lure Modules that attract specific Types of Pokémon aside from standard spawning Pokémon. The special Lure Modules also allow certain Pokémon to evolve when in the vicinity of the Lured Pokéstop.

Lure Modules can be purchased from the Shop. Normal Lure Modules are rewarded for reaching certain Levels. Lure Modules of all types can also be rewards for special Research Tasks.

Trivia

 * Trainer receives Lure Modure as the reward for achieving specific levels:
 * at levels 8, 10, 15, 25 and 35 they receive one Lure Module,
 * at level 20 two of them,
 * at level 30 three
 * and at level 40 four Lure Modules.
 * After changing nearby and tracking system for wild Pokémon in game, causing they naturally show up near PokéStop, sometime in really massive quantities, especially during the events, Lure Modules started to be less profitable and effective.
 * The ring beneath weather-boosted Pokémon overrides the pink ring beneath lured Pokémon.
 * Three advanced Lure Modules were released on May, 2019.