Golden Week

Golden Week is a Japan exclusive event which will take place between April 29 through May 7, 2017. It is the in-game counterpart of.

Background
During the event, PokéStops located at every in Japan will be lured from 6:00 AM until midnight.

"During the period from Saturday, April 29 to Sunday, May 7, the petals will dance at PokéStops at about 2,500 domestic McDonald's, and the 'Lure module celebration event' will be held, so that you can catch a lot of Pokemon! GORuden Week goes to McDonald's GO!"