Lure Module

A Lure Module is an item available in Pokémon Go. It is used to attract wild Pokémon into appearing, much like Incense.

Details
The first difference is that the Lure Module is attached to a PokéStop and is thus immobile. Also, the effect affects all trainers in range of the PokéStop, making this ideal for team members hunting together. Its effect, pink petals floating down from the PokéStop, can be seen on the Map View.

This item cannot be obtained from a PokéStop. However, it can be received by reaching certain levels, or by purchasing it from the Shop for. A bundle containing eight Lure Modules can be purchased for as well.

In-game description
A module that attracts Pokémon to a PokéStop for 30 min. The effect benefits other people nearby.

Trivia

 * A Trainer receives one at levels 8, 10, 15, 20 (×2), 25, 30 (×3), 35, and 40 (×4).

Lure_Module